By now, you’ve probably all heard about the Kickstarter campaign to fund a web-based home for Reading Rainbow as well as an expanded classroom and app presence. The original goal was $1,000,000 to be raised in a little over a month. Well, the campaign blew that out of the water, raising a million dollars in less than a day!
With 30 days still to go, they are now well over $3,000,000 with an increased goal of $5,000,000. If (or, better yet, when) the new goal is reached, Reading Rainbow will be available as a mobile Apple and Android app, online and via consoles and OTT boxes, plus 7500 classrooms will have free access. Even if you can only donate $5 or $10, this is a worthy cause and an exciting opportunity – as much as I adore Veronica Mars, I think this is the most exciting Kickstarter project yet.